Rolex 2017 Basel New Product Exhibition Shines “Rolex World · World”

From June 10th to August 27th, 2017, the Rolex Experience, the brand experience center located at 27 on the Bund, will be grandly displayed at Baselworld Watches 2017 New Oyster and Cellini watches presented at the Jewellery Fair.

Image credit @ROLEX

Image credit @ROLEX

 Coinciding with the 50th anniversary of the launch of Rolex’s first Oyster Perpetual Sea-Dweller watch, the classic red lettering “Sea-Dweller” on the dial of the new Oyster Perpetual Sea-Dweller continues the professional diving watch. The legendary, and for the first time, equipped with a technologically advanced movement 3235 on a professional watch and adding a small window convex lens at 3 o’clock on the sapphire mirror. Once launched, it is destined to be extraordinary. The new Oyster Perpetual Sky-Dweller (Oyster Perpetual Sky-Dweller) is a collection of 11 patents, a perfect combination of superb technology and simple operation. Rolex’s new Oyster Perpetual Cosmograph Daytona watch is paired with the innovative Oysterflex high-performance rubber-coated metal strap, bringing together high-tech and extraordinary aesthetics to the legendary timepiece A tribute to the tradition of excellence. The new Oyster Perpetual Datejust 41 (Oyster Perpetual Datejust 41) and Oyster PerpetualLady-Datejust 28 (Lady-Datejust 28) once again reinterpret classic beauty with precious materials. The new Oyster Perpetual Yacht-Master II is specially designed for experienced sailors. It not only maintains the consistent style of professional Rolex watches, but also reads more clearly and features more outstanding functions. Top performance when worn. The new Oyster Perpetual Yacht-Master 40 is set with the rarest diamonds, fully showing Rolex’s extraordinary skills in gem setting. The new Cellini Moonphase series full moon adopts noble and magnificent meteorite material, the lines are simple and elegant, the temperament is as beautiful as the poetry, the decoration is exquisite and exquisite, which fully reflects the elegant classic style of traditional clocks. Upholding the brand tradition, Rolex is renowned worldwide for its superior quality and craftsmanship. All new watches launched in 2017 have passed stringent standard tests and have been certified by the Rolex Super Observatory Precision Chronometer. They are marked with a green seal to ensure accuracy, All aspects of power reserve, water resistance and automatic winding have exceeded the conventional level of watchmaking.

Image credit @ROLEX

Image credit @ROLEX

 In the more than two-month exhibition, the public will have the opportunity to take a close look at these outstanding new works, experience Rolex’s rich watchmaking tradition that combines innovative technology, outstanding achievements, elegant style and precision and reliability. ‘Rolex World · Circle’ is a collection of brand history, sponsored event themed exhibitions and classic watch displays. This exhibition gathers Rolex classic heritage style and brings to the public a veritable annual new product appreciation and all-round brand experience.

‘2017 Baselworld Watch & Jewellery Fair Rolex Exhibition’
Exhibition time: June 10 to August 27, 2017, 11:00 to 20:00
Venue: Rolex World, 1F, No.27 Zhongshan East First Road, Huangpu District, Shanghai
Appointment and inquiry details: (021) 3330 0091, [email protected]
Website: http://www.rolex.com/zh-hans/the-rolex-experience.html

Rolex 2017 Basel World flagship new

Oyster Perpetual-Sea-Dweller

Since the launch of Rolex’s first Oyster Perpetual Sea-Dweller in 1967, this watch has been regarded as a legend for professional diving watches for 50 years. The new generation of Oyster Perpetual Sea-Dweller watch with 43 mm case, equipped with Rolex 3235, the leading watchmaking technology. The movement holds 14 patents, including the patented Chronergy escapement, which increases the movement’s power reserve to approximately 70 hours. For the first time, the Sea-Dweller has added a small window convex lens to the sapphire mirror at 3 o’clock for easy reading of the calendar. The classic red lettering ‘Sea-Dweller’ on the dial is borrowed from the first sea-dweller watch.

Oyster Perpetual-Yacht-Master II

The Yacht-Master II watch is a unique regatta chronograph watch with new dials and hands, which not only maintains the consistent style of Rolex professional watches, but also reads more clearly and looks better. The new dial is equipped with a triangular hour marker at 12 o’clock and a rectangular hour marker at 6 o’clock for legibility. There is a luminous circle at the end of the hour hand, which can be clearly distinguished from the minute hand, which is conducive to reading. The new Yacht-Master II is available in a variety of styles.

Oyster Perpetual-Cosmograph Daytona

Rolex launched the new Oyster Perpetual Cosmograph Daytona, 18ct yellow, 18ct white gold, and 18ct eternal rose gold models, all with innovative Oysterflex high-performance rubber-coated metal strap. All new models feature a black ceramic Cerachrom outer ring developed and patented by Rolex. This latest design brings together high technology and extraordinary aesthetics, and pays tribute to the tradition of excellence of this legendary chronograph.

Oyster Perpetual-S K Y -DWE L L E R

The Oyster Perpetual Sky-Dweller is a classic watch designed for travellers around the world. For the first time, it is available in gold steel (a combination of 904L steel and 18ct yellow gold) and white gold steel (a combination of 904L steel and 18ct white gold). Debut. The dial is equipped with Chromalight luminous hands and hour markers, with a stylish appearance and clear reading. The hands of the new watch are extended to make the display clearer.

Oyster Perpetual-Log Type 4 1
The new classic Oyster Perpetual Datejust 41 is available in 904L steel and white gold steel (a combination of 904L steel and 18ct white gold outer ring). Like the gold and eternal rose gold steel models introduced in 2016, the new Oyster Perpetual Date 41, with a diameter of 41 mm, has a redesigned case and a variety of dials to choose from. The new model is equipped with 3235 mechanical movement, which is the pinnacle of watchmaking technology. It has 14 patents, built-in new Chronergy escapement, and has a power reserve of about 70 hours.

Oyster Perpetual-Women’s Diary 2 8

Rolex’s new classic Oyster Perpetual Women’s Diary 28 is available in 904L steel and white gold steel (a combination of 904L steel and 18ct white gold). The white gold steel version has a 18ct white gold triangular pitted outer ring or gemstone setting. Circle style. This new model has a variety of dials to choose from. Just like the gold and steel models introduced in 2015 and 2016, the new case introduced this time has also been redesigned, the diameter has been increased to 28 mm, and it is equipped with a new generation of mechanical movement 2236. This movement is equipped with Rolex patented Syloxi hairspring.

Oyster Perpetual-Yacht-Master 4 0
The new Yacht-Master 40, this classic sailing watch debuts with a gem-set model. Its rotating bezel is paved with colored gems and turquoise, and a triangular diamond is set at 12 o’clock. This 18ct rose gold watch is specially equipped with an innovative Oysterflex rubber strap developed and patented by Rolex.

Cellini-Moon Phase

The Cellini Moonphase introduces a new cellini moonphase watch, the dial can show the change of the full moon. The case of this new watch is 39 mm in diameter and is made of 18ct eternal rose gold. It is equipped with a self-winding mechanical movement developed by Rolex and has a patented moon phase component to show the changes in the moon phase. The Cellini Moon Phase watch is equipped with a brown alligator leather strap and 18ct pink gold folding crown buckle. It is the first time to use this buckle in the Cellini series.

Updated: 6. October 2020 — 10:42
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