The famous Swiss watchmaker Richard Miller and British luxury sports car brand Aston Martin announced that they have reached a long-term global partnership and event cooperation relationship. Richard Miller’s R & D and watchmaking team will work with Aston Martin’s design team (led by new creative director Marek Reichman) to launch an exciting new and unique collection of watches that will decorate Aston Martin’s signature Biplane pattern.
The key attributes of the two brands are at the core of the partnership: innovation, design and technology, blending unique personality and style.
Both Richard Miller and Aston Martin focus on providing customers with truly handmade luxury products. All the elements that make up a Richard Miller watch, from design to processing to assembly, are hand-finished in the Swiss watch factory in the Jura brand in the Swiss watchmaking valley. Similarly, all Aston Martin sports car production processes are also completed at the UK’s Gaydon brand headquarters.
Both companies incorporate cutting-edge technology and sophisticated materials into their iconic designs for luxury products. And this will be the core of the new watch series.
In addition, Richard Miller will sponsor the Aston Martin Racing Team for the World Endurance Championship, Le Mans 24 Hours and the Nurburgring 24 Hours.
Speaking of this cooperation, Mr. Richard Miller said: ‘We are passionate about the world of luxury sports cars. This is also my personal interest. Aston Martin is the perfect partner. Embracing the spirit of mechanical challenge is An integral part of luxury watch and cutting-edge car design. ‘
Aston Martin Managing Director Katia Bassi concludes: ‘It is a great pleasure to have a partnership with Richard Miller. Richard Miller is a symbol of superior performance and design, just like Aston Martin. We look forward to, In the next few years, we will cooperate with Richard Miller to develop and launch high-performance luxury watches. ‘(Xu Chaoyang, the home of the picture / text watch)