The 19th Shanghai International Film Festival and Swiss fine watchmaking brand Jaeger-LeCoultre kicked off on June 11, 2016. As an official partner, Jaeger-LeCoultre assisted the Shanghai International Film Festival for six consecutive years. This year coincides with the 85th anniversary of the Reverso watch. This year, Jaeger-LeCoultre chose to host a grand public welfare dinner at No. 1 Bund Yuan surrounded by Art Deco-style buildings, and continue to conduct public auctions. This way supports classic film restoration projects and writes a new chapter together. During the film festival, Jaeger-LeCoultre brand ambassador Zhao Wei, Jaeger-LeCoultre’s best friend Jing Bairan and many stars shined at the Jaeger-LeCoults Charity Dinner to inherit the classics of the era and promote the art of cinema.
Focus on the film
Jaeger-LeCoultre keeps the eternal moment in mind every second, pays attention to the development and growth of Chinese films, and gives long-term and profound support to the film industry. In the past 10 years, Jaeger-LeCoultre has strongly supported the world’s most prestigious film festivals, from the oldest Venice International Film Festival to the Toronto International Film Festival with the largest number of films. Every historic moment in the film has been enthusiastically invested by Jaeger-LeCoultre. Figure.
In 2011, with deep friendship for the art of film, Jaeger-LeCoultre officially cooperated with the Shanghai International Film Festival as an official partner, and together for six years, under the common witness of bright stars, composed the gorgeous movement of time and film. In addition to the Ambilight at the annual film festival, Jaeger-LeCoultre pays more attention to the development and growth of Chinese films. Since the beginning of the cooperation, Jaeger-LeCoultre announced that one of the most important projects in the next few years is to rescue and repair classic Chinese movies. This is also the first time that a brand has participated in the restoration of a movie copy in China. Through the latest technical means, the films recorded on traditional physical media are converted into digital format to resist the loss caused by the passage of time. This project has drawn greater attention from all walks of life to the restoration of old films and dedicated itself to protecting the heritage of Chinese film the power of. Over the past six years, Jaeger-LeCoultre has been involved in film restoration projects, and in cooperation with the Shanghai International Film Festival, it has repaired ‘One River Spring Water Flowing East’ (upper and lower), ‘Eight Miles and Clouds’, ‘Stage Sisters’, ‘Street Crossing’, and ‘Man ‘Home Lights’ and other classic films, fruitful.
Time classic reappears the golden age
One of the Jaeger-LeCoulter’s public welfare dinners this year, One of the Bund, is located in the concentration of Art Deco-style buildings on the Bund. In the 1930s, Art Deco’s artistic style was popular all over the world. It used bold geometric shapes, linear patterns, luxurious materials and gorgeous colors as the main design elements. It blended classical symmetry and modern simplicity into one. In ten years, it has become an artistic trend that affects the entire world. One of the Bund Yuan is the representative of Art Deco-style architecture. Its solid exterior wall has undergone changes in the times. The interior decoration is gorgeous and reveals the historical charm. The elegant and smooth lines in the building are even more classic flips of Jaeger-LeCo’s Reverso. Watches work in the same way. In 1931, in order to resist the fierce collision of the polo game, a new concept Reverso watch was born. A geometrically shaped case is used instead of the traditional round dial, and it is decorated with a linear pattern and a slender strap. Straight Arabic numerals and a ‘track’ minute scale ring make the Art Deco’s artistic features to the fullest.
On the Bund Yuan No. 1
Stars shine, stars gather for charity dinner
During the 2016 Shanghai Film Festival, One on the Bund became a private residence of Jaeger-LeCoultre Shanghai, injecting gorgeous and exquisite craftsmanship on the lines of the times, allowing every detail to bloom again with artistic elegance, bringing this ancient building back to the golden age Style. On the evening of the dinner, Jaeger-LeCoultre presented a wonderful performance that blended classical and modern times, showing the beauty of women’s multi-faceted, and paid tribute to the 1930s when Reverso was born. Guests from all over the world enjoy the long-lasting artistic achievements and touch the exquisite and exquisite master craftsmanship.
Jaeger-LeCoults Charity Dinner Event
Jaeger-LeCoultre Ambassador Zhao Wei personally attended a charity dinner in support of Chinese movies
At the charity dinner, the stars shone. As an outstanding representative of Chinese filmmakers, Ms. Zhao Wei has been working with Jaeger-LeCoultre to develop Chinese film. Every year, the public welfare dinner and auction donations will be used for the ‘Chinese Classic Film Restoration’ project. This year, Jaeger-LeCoultre donated a Jaeger-LeCoultre Reverso One Duetto Moon watch with the signature of Ms. Zhao Wei for public auction. This custom-made Reverso women’s complication watch is equipped with a double-sided dial and feminine moon phase display complication. It perfectly combines the most elegant design with superb watchmaking technology. The back of the case is engraved with Ms. Zhao Wei’s autograph with superb craftsmanship, giving this watch a unique special meaning and showing Jaeger-LeCoultre’s passion for film art.
Jaeger-LeCoultre Reverso One Duetto Moon
During the 19th Shanghai International Film Festival, Jaeger-LeCoultre unveiled the classic work ‘Heroes’ directed by Wu Yusen, who was restored with the latest 4K technology, in Shanghai Grand Theater, and announced that the next restoration work will be Ms. Lin Qingxia Classic love movie ‘Out Of The Window’. ‘Out of the Window’, which was released in 1973, is not only the first novel of Qiong Yao’s novel, but also the light and timeless style of director Song Cunshou. As the heroine, Ms. Lin Qingxia has since appeared on the movie screen and started her movie career. This is the beginning of a Chinese movie legend.
The ultimate timepiece
The new watch series is also grandly released during the Shanghai International Film Festival, the Reverso series high jewelry watch and the Rendez-Vous date series high jewelry watch.
Reverso One high-end jewellery watch exudes feminine elegance and elegance. Jaeger-LeCoultre watchmakers have infused the ultimate craftsmanship from generation to generation. Three rows of diamonds with geometric cuts decorate the delicate face of the watch. The elegant dial is surrounded by elegant digital hour markers. The unique double-sided concept gives the watch another face hidden on the back. The finely set diamonds outline the hour and minute hands on the dial as deep as the night sky, dreamlike and intoxicating.
Reverso One High Jewellery Watch
The Rendez-Vous Moon dating high jewelry moon phase watch is made of white gold, the dial is dotted with stars, and 301 sapphires are inlaid with snowflake inlay technology, just like the little stars in the night sky, emitting a dazzling dazzling light . The watch is equipped with Jaeger-LeCoultre 935 mechanical movement with moon phase display function, which perfectly combines the mysterious natural charm with Jaeger-LeCoultre’s outstanding quality. The corresponding men’s watch series is the Rendez-VousTourbillon date tourbillon enamel watch. For the first time, it uses an opaque black enamel dial, decorated with slender digital hour markers, showing elegant charm. The watch is equipped with a hand-assembled Jaeger-LeCoultre 978-type mechanical movement, with a white gold case, and a total of 254 diamonds set on the dial, bezel, lugs and crown, showing its extraordinary strength in luxury.
Rendez-Vous Moon Dating Jewellery Moon Phase Watch
Rendez-VousTourbillon Date Tourbillon Enamel Watch