Bulgari’s New Basel Exhibition Grounds First Exposure

Basel watches and clocks each year can be regarded as a major event in the watch industry. Top jewelry brand Bvlgari (Bvlgari) is enviable for having an independent and luxurious exhibition venue. Due to the ten-year lease expiry of the previous exhibition hall, Because of joining LVMH Group, the world’s largest boutique group, Bvlgari will present a grand exhibition hall with innovative exhibition design in Hall 1 of Basel Watch Show this year. Its design concept reflects the unique structural aesthetics of Bvlgari Expressing the essence of the brand in an innovative and modern way is bound to attract attention.

 Bulgari’s new Basel exhibition spot

外观 The design of the booth is inspired by the classic Bulgari jewelry series

外观 The design inspiration of the booth’s exterior design is taken from the classic jewelry series of Bvlgari Serpenti and Tubogas. The booth is surrounded by a metal ladder walkway that looks like snake scales, like a snake of 82 meters winding around the booth. Inherited from Rome, the immortal capital, the majestic and magnificent glass fence and pink streaked marble columns are a perfect interpretation of BVLGARI’s unique fortitude.

The three-story exhibition area covers an area of ​​about 1,800 square meters, and there are lounge areas such as bars and restaurants. Welcome guests are welcome. The stand was inlaid with the precious Murano handmade chandeliers designed by designer Angelo Mangiarotti in 1965, and flashed in the central circular booth. For this wonderful event, the Swiss design team cooperated with the Italian Vistosi glass workshop for the first time to create a new exclusive patented circular hook and loop display cabinet. Combining more than 8,000 pieces of crystal and metal hook and loop design materials, the classic Bvlgari Bvlgari ring is cleverly reproduced in the display cabinet design, showing the unique handmade style of Bulgari.

Marble, Murano glass, metal-plated staircase, refined copper mesh and silk will be used on the site. All materials will perfectly complement each other’s precious and exquisite decoration. The unique and resolute style from Italy will surprise the guests.

Updated: 31. January 2021 — 22:04
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