[Beijing / Lucerne, September 14, 2018] The famous Swiss top watchmaking brand Bucherer, together with Jingdong, China’s leading technology-driven e-commerce and retail infrastructure service provider, in September On the 14th, the Nuojin Hotel in Beijing officially announced the launch of an e-commerce cooperation project. To this end, Bucherer will exclusively sell limited edition watches at JD.com. At the press conference, Mr. Sascha Moeri, global chief executive officer of Bucherer, and Ms. Chen Wan, general manager of watch business department of Jingdong Mall fashion department, warmly welcomed hundreds of media present; Li Bingbing, spokesperson for Bucherer’s global image, also attended. Up the press conference. Baoqilai Jingdong’s online flagship store is the first time the brand has tested the Chinese e-commerce market. In the future, Baoqilai will integrate online e-commerce platforms and offline boutiques to provide consumers with a comprehensive shopping experience and more thoughtful intimateness. service.
Mr. Sascha Moeri, Global Chief Executive Officer of Bucherer, and Ms. Li Bingbing, Global Spokesperson
Talking about the cooperation with JD.com, Sascha Moeri, global chief executive officer of Bucherer, said: ‘Baucherer settled in JD.com and opened its official online flagship store, which greatly promoted Bucherer’s development in China. For Bucherer, in addition to opening new high-end retail stores throughout China, entering the domestic e-commerce sector is also an important measure to expand China’s business. In the future, Chinese consumers can buy the latest Bucherer wristwatches online anytime, anywhere. Table, convenient and quick. ‘
Inauguration Ceremony of Baoqilai Jingdong’s Official Flagship Store
From left: Ms. Chen Wan, general manager of the watch department of the fashion department of JD Mall, Mr. Sascha Moeri, global chief executive officer of Bucherer, Ms. Li Bingbing, spokesperson for Bucherer’s global image, and Mr. Huang Yongfeng, chairman of the World Watch Center
Chen Wan, general manager of the watch department of Jingdong Mall’s fashion division, said: “With all the advantages of quality reputation, high-quality users, and retail infrastructure such as smart supply chains, Jingdong Watches has won the double trust of brands and consumers, and has become The preferred cooperation platform for many top watch brands. We are very pleased to cooperate with the century-old Swiss watch brand Bucherer and release an exclusive limited edition watch. We recommend the beautiful and unique Bucherer watches to watch lovers in China. And help Bucherer open up a broader market. ‘
JD.com has the largest and most advanced e-commerce logistics infrastructure in Asia, as well as a large number of high-quality user groups and behavioral consumption big data. It has a good reputation in terms of product quality, service quality and ecological quality, so it has won many internationally renowned brands. Favor. At JD.com’s official flagship store of Bucherer, consumers can enjoy a 24-hour shopping experience. This time into the Chinese e-commerce market, Bucherer cooperates with domestic professional watch retailer Hengji, and Baoqilai Jingdong flagship store is operated and maintained by Hengjie. Hengli is a chain group specializing in watch distribution and service in China. It is also the most widely sold chain of watch brands in China.
Mr. Sascha Moeri, CEO of Bucherer Global, and Li Bingbing, the global spokesperson
Joint release of Plavi’s deep diving women’s watch JD exclusive
Exclusive limited edition watch launched
In order to commemorate the strategic cooperation with JD.com, Bucherer has released an exclusive limited-edition watch, the Plavi Deep-Diving Ladies Watch, which is exclusively sold at JD.com with a limited edition of 888 pieces. Inspired by the color of the Jingdong brand logo, the rotating ceramic bezel is strikingly unique in red and white; the elaborate wavy dial is decorated with 3 diamonds. In addition, the Bellevue Deep Diving Women’s Watch Jingdong’s exclusive model is equipped with a white rubber strap, and a red rubber strap is provided free of charge. Buyers can change the strap at any Henry service center.
Li Bingbing wears Plavi’s deep diving women’s watch
Plavi’s Women’s Watch
Bellevue’s exclusive diving women’s watch JD. Extreme sports or daily wear in life are your smart choices. The watch is equipped with the CFB1950 self-winding movement, and the precise and reliable timing performance is beyond doubt.
For many years, Bucherer has been actively involved in marine conservation publicity and action, and has maintained close cooperation with the British-based charity organization Manta Trust. Bucherer has sponsored the organization for many years to promote the protection of endangered devil Conservation plan for fish living environment. In order to show the brand’s support for ecological and environmental protection, the back of each Para dive watch is engraved with two devil fish patterns swimming in the water.
Bucherer Plavich Women’s Watch JD Exclusive Technical Specifications
Movement: CFB 1950 self-winding movement, diameter 26.2 mm, thickness 4.6 or 4.8 mm, 25 stone or 26 stone, power reserve 38 hours
Function: Date display, hour, minute, second
Case: Stainless steel case, stainless steel with ceramic bezel, screw-down crown; double-sided anti-reflective sapphire crystal; water-resistant to 200 meters (20 atmospheres), diameter 36.5 mm, thickness 11.37 mm
Dial: White, set with 3 FC TW VVS diamonds, and 8 hour markers
Strap: white rubber strap with adjustable stainless steel folding buckle, a pair of red rubber straps
Limited edition: 888 pieces